The Apartment by sarafan | showroom
What: Concept pop-up store for fashion and home accessories.
Where: 10 Zichron Yaakov St, Kikar Ha’Medina.
Size: 50 square meters.
Concept: An apartment’s entire contents are for sale.
How: Superficially, the store looks like a typical Tel Aviv apartment, but a closer look reveals a gleaming white space. The natural light enticingly highlights the merchandise and creates a sensory shopping experience.
Photo: Tal Zanzuri.